During the first week of April, beauty care professionals
from around the world gathered in São Paulo, Brazil for
the tenth annual Hair Brasil, the largest event of its kind
in Latin America. Color experts Daniel Fortunato and
Alexandra Matiz joined me for 3 days of presenting
customized techniques and sharing professional advice
with over 8 thousand professionals. Our primary goal
was to promote the kind of beautiful, healthy-looking hair
color that we strive for at our salon, instead of the typical
shock-and-awe results usually seen at hair shows. Our
message was simple—For a look that never goes out
fashion, the hair color should always flatter the individual
client. And it takes a true skilled artist to achieve these
kind of natural, personalized results.
As a team, Daniel, Alexandra and I had a great time playing off of each other’s strengths and we were grateful for
the enthusiastic response to our program. Though it was a challenge sometimes presenting in 3 different
languages—English, Spanish and Portuguese—all at the same time! The audience found Daniel extremely
inspirational as a young native Brazilian who is achieving great success in NYC. Alexandra shared her expertise
in color formulation and global trends, while I related my experience as a salon business owner, celebrity colorist
and artist to show how all these elements together are needed to be successful.
Our team received overwhelming feedback from everyone, not only for our presentation, but also for our ideas and
techniques that they planned to take back and implement at their own salons and businesses. And even better,
the experience was every bit as educational for our own team. As I told our audiences, when you are finished
learning new things in this business, it is time to retire. By the end of the inspiring week, we were all ready to get
back to work.
Look for videos and photos soon to be posted on our Facebook and Twitter pages.
Comments
Post new comment